Businesses which engage in corporate social responsibility stand a better chance of achieving overall success in market penetration. To enhance their efficiency as far as giving to charity is concerned, such businesses must actively engage their employees to willfully participate in philanthropy projects. They must, therefore, win the hearts of the workers by encouraging them to volunteer. Here are some concepts that can help draw the attention of employees to charity projects.
Communicate With Them
The first ideal thing to do for a company seeking investing in corporate social responsibility is to communicate with its workers. The communication should focus on, among other things, the benefits that the workers would stand to gain if they commit their time to charity. Involving them with such communication helps win their support and gives them the necessary morale of participating in community projects.
Reward Volunteer Work
Employees who willfully participate in community-based charity functions and projects should be recognized internally and appreciated with incentives such as cash awards. Such an approach helps the workers to appreciate the much time they dedicated to charity. It is also an effective way of helping draw the interest of more workers and motivating them to volunteer.
Incorporate Charity into Organizational Culture
To enforce a long-term culture of giving, the business management should come up with an appropriate model of organizational values where charity-based giving is an internally recognized activity. This approach is quite effective as it helps the organization to attract the attention of potential workers who have a special liking to charity work.
Diversify the Concept of Volunteer Work
Organization-based charity work should be diversified to allow more workers to contribute. Different workers have different affiliations for different kinds of charity giving. The organization should target evaluating as diverse opportunities for charity as possible. Among the popular options that should be contemplated include donating time and resources to children homes, visiting older people’s homes, community clean-up exercises, volunteer-based teaching, vocational training, and tree planting exercises among others.
These diverse options help eliminate the monotony that would exist if the organization would settle for a given charity project which may lock out other workers who have a special appreciation and liking for different forms of charity.